Bring out your best possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes and every blonde in between. It's a 10 Miracle Brightening Shampoo for Blondes enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness.

Ingredients:

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Shea Butter: Rich in antioxidants and Vitamins A & E, it helps to moisturize and fortify the hair

Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

Magnolia Flower Extract: contains potent conditioning benefits

• Brightens highlights
• Tones Brassiness
• Helps nourish hair
• Safe for everyday use
• Conditioning formula
• Increases shine

How to: Apply to wet hair with massaging motion.  Rinse thoroughly.  For maximum benefits leave lather on for 3 to 5 minutes.

• Improves elasticity
• Enhances volume
• Helps prevent breakage