The Perfect Blonde Purple Toning Shampoo helps neutralize unwanted yellow tones in the hair while brightening, providing moisture, adding shine and reducing breakage.

• Banishes brassiness and brightens blondes!
• Gently cleanses, purifies and neutralizes unwanted yellow tones to reveal brighter strands.
• Adds strength.
• Adds shine.

The Perfect Blonde Purple Toning Shampoo adds strength, shine and elasticity with added keratin, wheat and silk amino acids.

• Apply a quartersized amount to wet hair and lather.
• Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Conditioner.