Recharge your blonde and brassy tones with TRESemme Purple Blonde Shampoo. Formulated with Ultra-Violet Neutralizer technology, this shampoo banishes and eliminates brassy tones, leaving you with the cool, bright blonde you want. With amino acids & ceramide, the salon-level technology in this shampoo makes hair 3x stronger and more manageable, when used as a system versus a non-conditioning shampoo

• PETAapproved and free from Parabens, Mineral Oil, and DMDM Hydantoin