100% Gray coverage Vivid color results Fade resistant FLARE permanent hair color is infused with OMEGA-GLOSS technology: high precision dye molecules deliver vivid color plus conditioning agents derived from natural oils to smooth the hair surface for reflective shine giving the hair an amazing gloss effect. Vivid red FLARE permanent hair color shades utilize ALPHA-RED technology to lock in vibrant red color that resists fading. Provides 100% gray coverage that lasts. Use with FLARE Premium.