Wella Color Charm Permanent Gel Haircolor provides the speed of liquid, conditioning and convenience of cream. Vibrant, long lasting, fade resistant results with Gelfuse? Technology that saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Excellent gray coverage that covers the most resistant grays. Very predictable, the color you want is always the color you get. Versatility of use ? bowl and brush or bottle and a translucent mixture for better control.

• Economical 12 mix ratio. Each tube makes 6 oz. of hair color which is enough color for long, thick hair. Up to two retouch applications in each tube and up to 50 more color than its closest competitor.
• Longlasting, faderesistant results
• Excellent gray coverage
• Results are true to tone
• Medium Ash Brown