For lively hair color that amazes, choose Wella Color Charm Liquid Hair Color! It's a permanent hair dye that comes in a range of beautiful, wearable hues, from deep, sultry black to vibrant red. You'll find cool and warm tones to choose from. What it does: When used with a hair color developer, this liquid hair color will give you an even color result that lasts. You can expect up to 100% grey coverage with just one application! What else you need to know: This liquid hair color has a delightful, floral fragrance that you'll love! It is also formulated with Liquifuse technology, which securely binds the color molecules to your strands- in short, the color will last and last! It also boosts gray coverage so that multiple color processes won't be needed.

• Vibrant, long lasting, fade resistant results
• Longlasting, truetotone color
• Economical 1:2 mix ratio
• with Liquidfuse Technology saturates, penetrates
• Great for toning pure double processed blondes.