Brand : Chi
Chroma Paint Hair Color
- Ammonia-free formulation: Gentle on hair while still providing deposition of pigment.
- Deep-conditioning build: Infused with silk proteins and aloe (aloe vera juice) to help strengthen hair, add shine, and leave hair looking vibrant.
- Color longevity claim: Up to ~80% true tone color retention after 30 shampoos (under specified conditions) on the brand’s test.
- Direct dyes for pre-lightened or bleached hair: The bold shades deposit most intensely on lightened or blonde bases.
- Creative/statement color palette: Range covers vibrant primary/arresting hues (yellow, pink, aqua, green, red, purple, etc.)
