About the Google Search Network

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. In this article, you'll learn about:

Where Search ads can appear

Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user's search

• Google search sites: Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app.
• Google search partners: Ads might appear with search results on websites of Google search partners or as part of a related search or link unit. For text ads, search partners include hundreds of non-Google websites as well as Google Video and other Google sites. Shopping ads can appear on search partner sites that display and link to products for sale. The clickthrough rate (CTR) for ads on search partner

Types of ads on the Search Network

• Text ads, Dynamic Search Ads, responsive search ads, and call-only ads: These are the most common kinds of ads on the Search Network. These ads appear with an "Ad" or "Ads" label on the search results page and might have an "Ads by Google" label on partner sites. They often show with ad extensions which allow advertisers to include business details like location or phone number in their ads.
• Shopping ads: Shopping ads display and link to products for sale. They're labeled as “Sponsored" or appear with an "Ad" or "Ads" label on the search results page and might have an "Ads by Google" label on partner sites.
• Image and video ads: Search partners can host image ads and video ads.