African Pride is a leading textured hair care brand known for its moisture-rich, natural ingredient-driven formulas designed to nourish, strengthen, and protect hair. Crafted specifically for curly, coily, kinky, and natural hair types, African Pride products deliver deep hydration, improved manageability, and long-lasting shine. Trusted by salons, stylists, ... and beauty professionals worldwide, African Pride offers high-performance solutions for cleansing, conditioning, styling, and protective care.. Perfect for daily use and professional salon treatments, African Pride promotes healthy hair growth, moisture retention, and beautiful natural styles. Read more