Now, you can protect hair from the ravaging effects of heat styling, UV exposure, and environmental pollution with Joico’s Defy Damage haircare system – a technology breakthrough that wards off dry, dull, lackluster locks, and preserves all your hard work. Defy Damage helps protect and strengthen hair bonds, delivering a healthy-hair transformation that every client in your chair can instantly see and feel.

Joico Defy Damage Conditioner reduces breakage by up to 80% & strengthens hair 5x, maintaining over 90% of color vibrancy. Get visible results from the first use, for soft, shiny & healthy hair. Say goodbye to damage & hello to healthy-looking locks

Replenish moisture and build resilience every day with Defy Damage Conditioner without weighing hair down.

How to use

Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.

• For ColorTreated Hair
• Strengthen Bonds & Preserve Hair Color
• With Moringa Seed Oil & Arginine