GIOVANNI 2chic Ultra Moist Shampoo is powered by our Dual Moisture Complex of Avocado and Olive Oil to help treat dry, damaged hair. This ultra moisturizing shampoo silkens coarse hair with softness and shine. GIOVANNI was the first fullrange, saloninspired haircare brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highestperformance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

• 2chic ultramoisturizing shampoo with avocado and olive oil, lather, moisturize, shine and control.
• Nourish dry and damaged hair with vitamins and omega fatty acids.
• Gently cleanses without removing color.
• Not tested on animals not derived from animals.
• Sulfate free.