Clairol Professional Soy4Plex Pure White Creme Developer 30 Standard Lift mixes easily with Clairol Professional haircolors and powder lighteners into a ceamy consistency. Use with Clairol Professional liquicolor permanente to activate Soy4Plex for the 4 signs of healthy looking color deep conditioning, heatlhy reflective shine, natural looking multi-dimensional shades and long lasting results. Standard Lift is designed for standard lightening action and superior gray coverage. Directions For best results, follow haircolor manufacturers recommended mixing instructions. Mix well. Recommended for bowl and brush or bottle application

• Can be mixed with all Permanent and Demi Clairol Professional lines
• Can be mixed with all Permanent, DemiPermanent and Lighteners by Clairol Professional lines
• Can be mixed with all Clairol Professional powder lighteners
• Allows for easy application with a bottle or bowlbrush
• Creamy consistency
• Directions For best results follow hair color manufacturer