Miss Clairol is reinvented. Introducing new Clairol Professional LiquiColor Permanent Hair Color. The same shade results and 100% gray coverage you expect from Miss Clairol, now with SOY4PLEX for up to 84% more deep conditioning than the leading professional cream.

SOY4PLEX leaves hair deeply conditioned, with up to 61% more reflective shine, multi-dimensional color and long-lasting results. Featuring the new unified numbering system, Clairol Professional Liquicolor Permanente combined Miss Clairol and Torrids into LiquiColor permanent with 57 inter-mixable shades in 4 tonal families: Neutral, Ash, Gold and Red.

• Deep Conditioning Soy4plex conditions inside and out.
• LongLasting Color Soy4plex color molecules penetrate the cortex of the hair while smoothing out the outer layer of the hair helping to seal in color.
• Reflective Shine A deep conditioned outer layer of the hair forms a highly reflective surface for a healthy shine.
• Multidimensional Results Deeply conditioned hair reflects light to create a multidimensional natural look.