Brand : Giovanni
Eco Chic Hair Care
Giovanni Eco Chic® is the main hair‐care collection from Giovanni, offering a full range of shampoos, conditioners, treatments and styling aids.
Key brand/collection claims:
Free of harsh sulfates and parabens; many products are color-safe and vegan friendly.
Cruelty-free (no animal testing) and geared toward “natural + salon” performance.
Targets a wide range of hair types and concerns: fine, medium, thick; straight, wavy, curly; issues like frizz, oily scalp, thinning, flatness, heat damage.
From a wholesale/marketing feed perspective, highlight the “Eco Chic®” sub-brand as the core line, with variants for volume, clarity, moisture, scalp‐balance, styling, etc.
Giovanni Eco Chic® is the main hair‐care collection from Giovanni, offering a full range of shampoos, conditioners, treatments and styling aids.
Key brand/collection claims:
Free of harsh sulfates and parabens; many products are color-safe and vegan friendly.
Cruelty-free (no animal testing) and geared toward “natural + salon” performance.
Targets a wide range of hair types and concerns: fine, medium, thick; straight, wavy, curly; issues like frizz, oily scalp, thinning, flatness, heat damage.
From a wholesale/marketing feed perspective, highlight the “Eco Chic®” sub-brand as the core line, with variants for volume, clarity, moisture, scalp‐balance, styling, etc.
