Wella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.

• Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant
• Intense color and up to 43% more shine
• Easy to use with bottle application
• Vibrant, long-lasting results
• True-to-tone color
• Permanent liquid